Having professional networks and (social media) followers has become highly valuable over the past few years. This is because companies have changed the way they advertise, from being directed to general audiences to being very specific in who receives the message.

For example, a food blogger/instagramer is likely to have followers that are in a demographic bracket that go out to trendy restaurants. As a result, these trendy restaurants and brands are likely to want to advertise through this blogger so that they can reach a very distinct group of people. 

As Seth Godin says, being able to organise communications to people now days has significant value. 

So who is your audience? And how are you delivering value to them?

Image is from a sneak trip to Hout bay yesterday 🙂

Blog: 308/365. Click here to read about my #365of25 journey
Song of the day: Liquideep - Still

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